Scholar dissects voter perceptions of transnational politics
51勛圖厙 political scientist Jeffrey Nonnemacher asserts that Western European national political parties use their affiliations with party families to signal their own political viewpoints
In the 2013 German national elections, the upstart political party Alternative for Germany (AfD) failed to gain a single seat in parliament. Just four years later, the AfD won 97 seats and became the third-largest political party in Germany.
The AfD made its historic inroads in the 2017 German elections at the same time it transformed itself from a泭 but relatively moderate party into a political movement that became much more closely aligned with radical right parties in the rest of Western Europe, says泭Jeffrey Nonnemacher, an assistant teaching professor with the 51勛圖厙泭International Affairs Program, whose research focus is political parties and elections.
In particular, Nonnemacher points to a decision by AfDs party leader, Frauke Petry, in 2017 to host radical right leaders from across Europe, including Marine Le Pen with the French National Rally, Geert Wilders of the Dutch Party for Freedom and Matteo Salvini of Italys Northern League. That decision effectively telegraphed to voters the partys shift to the right and signaled its embrace of the transnational radical right party label, says Nonnemacher, who recently published a paper in the泭 about voter perceptions of transnational politics.

51勛圖厙 scholar Jeffrey Nonnemacher is an assistant teaching professor in the International Affairs Program and the Arts and Sciences Honors Program and a lecturer in the Department of Political Science.
My goal with this paper is to tackle the question of: Do voters care if the AfDs leadership is spending a lot of time with Frances Marine Le Pen and the National Rally? Are voters getting some sort of information from the party family label attached to a party and the partys relationship with that label? he explains. In his paper, Nonnemacher contends that political parties in Western Europe are responsive to politics outside their home countryand that strategic choices to embrace a larger party family label, such as radical right in the case of AfD, do influence how parties are perceived by a countrys voters.
In a recent conversation with Colorado Arts and Sciences Magazine, Nonnemacher emphasized that a political party that embraces the party family signifies its commitment to the larger ideological goals associated with the party family, while parties that push back and work to distance themselves from their sister parties from other countries signal that they may not be credible champions for core issues. His answers have been lightly edited for style and clarity.
Question: Can you define what constitutes a transnational party family?
捧棗紳紳梗鳥硃釵堯梗娶:泭In political scienceespecially in comparative politicsone of the goals is to think about the ways we can compare political outcomes. One of the ways we do this is by looking at these so-called party families. These are basically categorizations of parties based upon shared histories, shared ideology and common networks of activists and leaders.
There are a whole host of party families. The largest families in Europe are the Social Democrats, which is your center-left, working-class parties, and the Conservatives, which are your traditional center-right parties. Youve also got your Green parties, which are your environmental parties, among many other families.
These party families are now much more useful than what academics created them for, which was tools for comparisons. Today, parties within similar party families tend to behave the same, learn from each other and form groups that transcend national boundaries based upon shared ideologies.
Question: What motivated you to explore the topic of transnational parties as a source of voter perceptions?
捧棗紳紳梗鳥硃釵堯梗娶:泭The academic answer is that I felt there was a gap there. We know a lot about how voters in Europe today are concerned about integration and thinking about politics beyond their own borders. But we had not yet, as academics, come to terms with the consequences of this, for泭how they view their parties and the links between what information theyre getting and their political parties. That was the academic motivation.
The more topical answer was the rise of the radical right parties in these various countries and how these parties seemed to be learning from each other, copying each other and celebrating each others victories in a way that we hadnt really seen before. You have Hungarys Victor Orb獺n hosting CPAC (the U.S.-based Conservative Political Action Conference), and you have Marine Le Pen in France having these big rallies with other radical right leaders.
泭

Hungarys Victor Orb獺n hosts CPAC (the U.S.-based Conservative Political Action Conference). (Photo: Elkes Andor/Wikimedia Commons)
My motivation was trying to understand the consequences of this seeminginternationalization of right party politics especially, but also party politics more generally.
Question: What are some specific reasons why parties might choose to embrace a transnational party?
Nonnemacher: The argument I make in the paper is very much an electoral argument.泭Parties win elections when voters know what they stand for. Thats one of the big theories that we have about party competition, is that parties need to distinguish themselves from their competitors泭and be able to communicate to voters what they believe.
If a voter cant tell the difference between one party and another, theyre unlikely to support them. And if a voter doesnt know where the party stands, then they dont know if theyre going to get what they want out of the party. So, parties need to distinguish themselves. They need to signal to voters what their positions are.
One of the motivations here for parties is: This label tells voters where I stand. If Im seen alongside other Social Democrats, I can kind of bolster my credentials on being a Social Democratic Party.
The other electoral motivation is parties want to win elections, and they look to who won and say, We should copy that. In 2021, when the Social Democrats won in Germany, Social Democratic parties across Europe all immediatelylooked to Germany and said, What did they do? How did they win this election? What can we do to泭kind of copy that?
Question: So, its not just radical right parties learning from radical right parties in other countries, but also leftist and centrist parties learning from their transnational sister parties?
Nonnemacher: Yes. One of the things I wanted to do in this paper was to make the case that its not just the radical right thats doing this and benefitting from it. Its the British Labour Party taking lessons from Germanys Social Democrats, for example.
Green parties are an especially interesting transnational group, because inherently, they see fighting for the environment as a global issue. They view international cooperation and international learning as core to solving the problems that they are running on. Notably, almost all of them have green in their name and almost all of them have the sunflower as their logo.
Question: What makes Germanys AfD party a particularly noteworthy example of a national party forming associations with like-minded parties in Western Europe?
Nonnemacher: Theres probably two reasons for that. One is they exploded in Germany in terms of growing support from 2013 to 2017; the other is that by 2017, the radical right in Europe had exploded. Theres just a lot more attention on the far right, and its Germany, so whenever the far right does anything in Germany, people notice.
The AfD is an interesting case, because in 2013 they were not泭the far-right party that they are today.泭They have had a big transformation in the last 10 to 12 years. In 2013, they were really just angry about the European Union and the Euro crisis, and with Germany having to bail out the rest of the European Union.泭They were a Euroskeptic party first and foremost.泭They were anti-immigrant, but it wasnt their main focus.
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France's Marine Le Pen of the French National Rally has helped lead a far-right shift, particularly on immigration, in Europen politics. (Photo: J矇r矇my-G羹nther-Heinz J瓣hnick/Wikimedia Commons)
They had a disappointing election in 2013, where they barely missed out on getting seats in the parliament.Then by 2017, they shifted dramatically to the right on immigration.泭They really started to copy Frances Le Pen and other prominent, far-right leaders in Europe tobe this anti-immigrant party, just like the rest of these radical right parties,泭and that worked out really well for them. In 2017, they became the third-largest party in parliament, so it was a quite successful strategy for them.
By the elections in泭2021, they plateaued a little bit,泭and then in February this year they became the second largest party in the Bundestag (the German parliament), and theyve come to be embraced by the broader far-right movement.
Question: Why might a national party choose to distance itself from a sister party?
捧棗紳紳梗鳥硃釵堯梗娶:泭There are two family labels where this generally applies. The first is the radical rightor at least that was the case in the pastwhere if you were seen as too close to the radical right you were punished, because there was a lot of stigmas around being affiliated with that ideology.
With the AfD example, when they made the transition to embrace more radical right principals from other countries and hosted the rally with Le Pen, Wilders and Salvini to signal the AfDs embrace of transnational radical right parties, this was incredibly controversial, both inside and outside of the party. It was a delicate balance, because there were some in the party who were very nervous that if they embraced the radical right movement they could face a backlash, because Germans are very conscious of their history. So, 10 years ago there was more hesitation about embracing their fellow party members abroad.
We see similar patterns on the left, especially when it comes to communism. Parties on the radical left are generally hesitant to embrace communists or things that look like communism because of the similar kinds of stigmas around that that exist in western and especially eastern Europe.
Question: Do you think voters are consciously recognizing these European family party associations and how their own parties are relating to sister transnational parties, or is it happening at a subconscious level?
Nonnemacher: We know from political psychology that voters rely on泭 for a lot of things. So, just hearing the labelthat a particular party is a radical right party, for instance, triggers for voters a set of assumptions about what a party stands for and what its leaders believe and what they are advocating for.
But I also believe that there is something much more active going on here, where voters start to make those kinds of connections between the party and the label and where voters deliberate what those labels mean in relation to their own politics.
Question: If a national party is not in alignment with its transnational party family on foundational ideological issues, does it cause voter distrust or just confusion?
Nonnemacher: I think its a bit of both. Definitely it causes confusion, because if youre watching the news and youre being told that Marine Le Pen is a radical right politician, but then lets say you hear she is endorsing letting more immigrants into (Europe), youre going to say, Wait a minute; that doesnt make any sense. How is she radical right, then?
It also probably leads to distrust. If you see yourself as a Social Democratic voter and you believe in this center-left Social Democratic vision for Europe, but your Social Democratic politician is talking about de-regulating markets and shrinking the state, thats probably going to make you say, Hes not a Social Democrat. I dont trust him to be an advocate for my goals.
Question: Your paper focused a transnational politics in Western Europe. Do you think the papers findings have any relevance for the United States?
"Understanding how voters perceive their parties is a huge part of what makes democracies work.泭If泭voters dont know what their parties are fighting for and dont know where their parties stand, they check out."
捧棗紳紳梗鳥硃釵堯梗娶:泭I dont know how well the papers findings travel to the United States. We have a very strong two-party system that doesnt map as neatly to the multi-party competition in European elections. That being said, I think if we look at parties in the United States as factions of various ideological groups, we can see green factions of the Democratic Party, radical right and center-right Christian democratic factions of the Republican Party. I think for activists and people inside these parties, it matters a lot what kind of broader ideological movements that they are associated with are doing.
Im skeptical that voters will derive the same utility, just because the labels dont fit as neatly, and (American voters) tend to think were unique in our politics as voters, so we dont tend to look abroad for political inspiration.
Question: Anything else relating to Western European voters and their perceptions of their political parties and transnational parties that you think is important to share?
捧棗紳紳梗鳥硃釵堯梗娶:泭I think泭understanding how voters perceive their parties is a huge part of what makes democracies work.泭If泭voters dont know what their parties are fighting for and dont know where their parties stand, they check out; they disengage,泭and weve seen that they become less satisfied with democracy.
I think泭anything that parties can do to really communicate their positions to voters and reaffirm for voters that they areserious about accomplishing their goals is important, because parties across Europe and the United States are having a credibility crisis right now.
What my paper does is highlight one such way that parties can go about communicating to voters泭what they stand for, which has a whole host of implications to address some of the big problems facing Western democracies today.
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