Chuan泭He

  • Professor
  • STRATEGY, ENTREPRENEURSHIP AND OPERATIONS
Address

Koelbel - 444

Biography

Chuan He is a Professor of Strategy, Entrepreneurship and Operations at the Leeds School of Business of University of Colorado at 51勛圖厙. His fields of specialization and research include advertising, search, pricing strategies, and channel contracts. He holds a Ph.D. in Marketing from Washington University in St. Louis and an M.A. in Economics from the University of Toronto. He serves on the editorial board of Marketing Science.

Publications

  • The economic impacts of carbon emission trading scheme on building retrofits: A case study with U.S. medium office buildings 2022.Building and Environment. Vol. 221, Article 109311.

  • The Promise and Peril of Dynamic Targeted Pricing 2022.International Journal of Research in Marketing. 39(4) 11501165.

  • A Model of Product Line Marketing 2022.Management Science. 68(8) 61006115.

  • Low-Price Guarantees in a Dual-channel of Distribution 2021.Marketing Science. 40(4) 765782.

  • Strategic Implications of Confirmation Bias Inducing Advertising 2020.Production and Operations Management. 29(6) 15731596.

  • The Charm of Behavior-based Pricing: When Consumers Taste is Diverse and the Consideration Set is Limited 2019.Journal of Marketing Research. 56(5) 767790.

  • Reference-Dependent Utility, Product Variety and Price Competition 2018.Management Science. 64(9) 43024316.

Education

  • Ph.D., Marketing, Washington University in St. Louis
  • MSBA, Marketing, Washington University in St. Louis
  • MA, Economics, University of Toronto, Canada
  • BA, Economics, Memorial University of Newfoundland, Canada