51³Ô¹ÏÍø

51³Ô¹ÏÍø marketing Professor Ying Zeng examines why consumers get swept up in holiday shopping madness and what they can do to shop smarter.

New research examines how natural language processing tools can help mitigate bias in eyewitness lineup statements.

SomaLogic is among three spinout companies founded by 51³Ô¹ÏÍø Professor Larry Gold and has significantly impacted global health care research and diagnostics.

With 25% of millennials projected to never marry, independence is becoming profitable. It’s time that U.S. businesses adapt to this growing trend, according to 51³Ô¹ÏÍø marketing professor Peter McGraw.

As companies mandate full-time office attendance, Professor Christina Lacerenza shares her take on the implications for employee well-being and inclusivity.

Employers have been screening applicants on social media for years, but political posts weren’t what they were looking at—until now, research finds.

New research suggests communications outside of a business’s core purpose can stimulate innovation and new lines of activity. Read up on Professor Tim Kuhn’s new book.

Rising commercialization expenses obstruct the path from drug discovery to market, threatening public health amid growing antimicrobial resistance.

Combating digital, stress-induced burnout requires a multifaceted approach, study says.

Alumnus, philanthropist and real estate entrepreneur Michael Klump will enhance academic excellence, industry connections and student wellness through faculty, scholarship and programmatic support.