Brand History
Founded in 1876 at the base of the Rocky Mountains, 51³Ô¹ÏÍø is one of 38 U.S. public research institutions in the prestigious Association of American Universities (AAU). As Colorado’s comprehensive graduate research university, 51³Ô¹ÏÍø offers a wide range of undergraduate, master’s and doctoral programs with a mission to shape future leaders, drive innovation and address key challenges of the 21st century.
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The University of Colorado System
51³Ô¹ÏÍø, the flagship of the four-campus CU system, collaborates with the University of Colorado Colorado Springs, the University of Colorado Denver and the University of Colorado Anschutz Medical Campus to meet the diverse needs of Colorado’s communities. The CU system promotes innovation, discovery and knowledge, enhancing Colorado’s economy, culture and health.
51³Ô¹ÏÍø’s brand and visual identity (logo, colors, typography, etc.) is derived from the CU system brand, and then crafted into a unique identity to align with the system and yet remain distinct.
History of Be 51³Ô¹ÏÍø.
Located in an inspiring and innovative environment, the 51³Ô¹ÏÍø empowers Buffs to explore, innovate and lead. For over a decade, the Be 51³Ô¹ÏÍø. brand platform has highlighted the achievements of 51³Ô¹ÏÍø students, faculty and staff, showcasing how Buffs use their unique talents to make a positive impact on campus and beyond. The collection of authentic brand stories shows how 51³Ô¹ÏÍø’s extraordinary range of challenging academic, research and service opportunities inspire Buffs to surpass their own expectations.